About Alliance Connection
Experienced and Established
Did you know that a full-time alliance manager could cost you up
to $170,000 per year, including ramp-up time and travel expenses?
And professionals with experience and established relationships are not
easy to find. Alliance Connection can provide the same services in about
one-fourth the time at about one-fourth the cost of a full-time employee.
At Alliance Connection, we've developed alliances with Microsoft,
Accenture, IBM, SUN, HP, and many others; we understand how they work
and what captures their attention, and they know and respect us.
And more importantly, we have experience with companies like yours,
so we understand your needs. There's no need for you to struggle through
the learning curve we've taken care of it for you.
Taking focus away from your sales team by making one or more of them
responsible for alliances can cost hundreds of thousands of dollars in lost sales
opportunities. If you make a development person responsible for an alliance,
you risk severe slippage in delivery schedules, resulting in lost credibility
in the marketplace. How do you place a value on that? At Alliance Connection,
alliances are our business, so we focus all our efforts on ensuring you have
the most appropriate, efficient, and profitable relationships possible.
Because we focus exclusively on alliances, you can focus on your job instead
of getting mired in the alliance maze. We take careful steps to confirm that
you actually need a relationship, clarify what types of relationships you need,
develop a plan to establish those relationships, and help you develop them.
We know budget and resources are always a concern, so we make sure you will
see results quickly. Our first goal is to develop a clear alliance plan even if
that means determining that a relationship is not appropriate at this time. Then
we tailor your plan to your needs no cookie-cutter templates! We work to pull a
plan together fast so you can get started as quickly as possible. And we make
sure you have the tools, skills, and information you need to execute the plan
yourself so you don't have to depend on a consultant.
Without the appropriate expectations, goals, knowledge, and experience,
supported by the right contacts, you could easily spend hundreds of thousands
of dollars improperly leveraging alliances or lose millions (see case study on
developing products that are of no interest to your alliances.
Either way, that's money down the drain, and the cost to you in lost credibility
with your investors is beyond counting. Let Alliance Connection help.
Alliance Connection Professionals
An accomplished business development professional, Meishelle is an
alliance "veteran." She successfully built and managed Adaytum's relationship
with Accenture, building a $25 million Accenture practice from the ground up.
Meishelle also leveraged Adaytum's alliances to move up-market and
coordinated partner participation in strategic sales scenarios,
resulting in joint sales at Cisco, Disney Stores, Best Buy, and Target.
By enrolling Adaytum in Microsoft programs, Meishelle helped
Adaytum gain brand awareness, more efficient product development,
and increased sales by enrolling for the company. As Microsoft Alliance
Manager for Navision Software, she increased sales by 55% and surpassed
the goal of 80% channel partners SQL Server 7.0 certified, developed
relationships with Microsoft corporate and district sales offices, creating
joint marketing and sales programs to drive sales of Navision applications
on Microsoft technologies, and developed go-to-market tools. She has
consistently created and implemented business plans and joint market
offerings with strategic partners, including goals, strategies, tactics,
case scenarios, value propositions, ROI justifications, implementation
methodologies, work plans, and job-cost estimation tools. Meishelle is a
graduate of Gonzaga University and has completed many sales and channel
certification programs, including Miller-Heiman Strategic Sales, the HP
Certified Channel Partner Program, and the Oracle Channel Partner Program.
With two decades of solution-sales experience with such companies as
Informix and AT&T, Jerry DiNino understands the importance of strong
alliances. He has a strong history of building multi-million dollar
pipelines even in new markets and much of that success can be
credited to establishing the right relationships and an ability to communicate
the benefits of relationships to the parties involved. Jerry is a graduate
of Eastern Washington University and has completed Solution Selling,
Miller-Heiman, Consultative Selling & Base Selling sales programs.